Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14-18^[2] through its SoCal-inspired image and casual wear.^[6] Goods are available in-store and through the company's online store.^[7][8] It was ranked as the second best clothing brand behind a long list of actual west coast companies in 2008 by Piper Jaffray.^[9]